Business Strategy at Mika Uganda
Your business strategy can be defined in either several paragraphs or be written as a set of strategic statements. It is a summary of how the company will achieve its goals, meet the expectations of its customers and sustain a competitive advantage in the marketplace.
Business Strategy: The Three Generic Strategies. A strategy of a business can be reduced to one of three generic strategies. These strategies are cost leadership, differentiation, and focus.
A good strategy provides a clear roadmap, consisting of a set of guiding principles or rules, that defines the actions people in the business should take (and not take) and the things they should prioritize (and not prioritize) to achieve desired goals.